Link your Google Merchant Center and Google Ads accounts

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Now that you've uploaded all your products to your Google Merchant Center account, you'll need to link it to your Google Ads account. To do this:

• In your Merchant Center account, click on the three-dot icon that appears in the upper right corner.
• Once the drop-down menu is open, select Account Linking
• Select Google Ads
• Enter your Google Ads account customer ID (you can find it at the top)
• Press Link Segment and schedule your campaign so  that Google Shopping ads appear where and when you want:
  
  • Adjust the geographic locations where you want your advertising to appear. You can choose the countries and territories that interest you most, as well as exclude those where you don't want to appear.
  • Select the Start and End Dates  so your ads begin running whenever it suits you best and end when you need them to. If you only want to keep the ad active and not stop it, you can leave the End Date undefined.
    
• Finally, you'll need to select the Save option , and that's it! You now have your Google Shopping Campaign! Now you can get started and advertise your products on Google in a very attractive way that will increase your sales. If you have any questions, remember that the Sh Marketing team will be happy to help you.
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